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Who we are

Our Story

Coffee, change and complexities.

It started over coffee at Coffee or Dinner. Nine years of knowing each other, and still the same conversation.

One of us from Wales, one from Greater Manchester. Different routes in, the same view of how the work should be done.

The people who sell the work are rarely the people who do it. Plans hold until they meet the business. And when things slow, complexity takes the blame. Good people everywhere, and the change still not landing.

Over fifty years between us, so we gave it a go ourselves. Here, the people who sell the work are the people who do it.

Waqas and Richard

Built on trust. Judged on what holds.

Two founders, one standard: the work has to hold long after we leave. We hand over the reasoning as well as the result, so your team knows why it was built that way and can take it further.

Our standards

What we live by.

A mediocre strategy executed brilliantly beats a brilliant strategy executed poorly. Every time.

01

Tell the truth early.

Bad news early beats good news late. You always know where you stand.

02

Finish what we start.

We stay until the change holds, not until the invoice clears.

03

Leave you stronger.

Capability that outlasts us. Your teams own what we build.

04

Respect the front line.

The people doing the work know where it breaks. We listen.

05

Say no when it’s right.

If it will not work, we tell you, even when it costs us.

The team

Leadership.

The senior partners who lead the work and stay in it. Behind them, our wider network.

Waqas Anwar
Co-founder / PartnerWaqas Anwar
Waqas AnwarCo-founder / Partner

20+ years governing and delivering transformation and change programmes. Does the right thing even when it is uncomfortable. Listens to the people doing the work, and builds capabilities and teams that work when he is gone.

Richard Price
Co-founder / Senior PartnerRichard Price
Richard PriceCo-founder / Senior Partner

30+ years moving teams through change. Earns trust through small moments and honesty. Curious about what makes teams move, humble about what works, and respects the front line, because that is where transformation happens.

Soban Bashir
Associate Partner / Cyber SecuritySoban Bashir
Soban BashirAssociate Partner / Cyber Security

20+ years securing critical infrastructure. Builds security that people actually use because it solves real problems. Honest about constraints, and leaves resilience behind because it is sustainable, not just because it is compliant.

Our people and our network.

Behind our founders is a network of senior specialists in strategy, change, cyber security, compliance and data governance. We do not employ armies of juniors. For each engagement we assemble a small team with the exact skills the work needs.

These are people we have delivered alongside for years, each bringing real expertise, not just a CV. And whoever joins, the standard holds: everyone signs up to the same values. The partnership you start with is the partnership you get, the whole way through.

Not sure where to start?

Most of our conversations begin with "I'm not sure what we need." That's fine, we'll help you work it out.

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